Is it worth the cost to fly to Germany for FESPA 2015? Print

Is it worth the cost to fly to Germany for FESPA 2015?

Posted May 12, 2015

Many print shop owners, managers, and printer operators plus distributors and manufacturers have told us they decide which trade show to visit based on which expos are recommended by FLAAR Reports. This decision is made because people in the world of printers and signage do not want to waste airplane costs, hotel expenses, restaurant meals, and many days time unless an expo is worth attending.

So the reason is straightforward: why spend the money (and take the time away from your business (and your family)) if an expo is not worthwhile?

After over 15 years of attending printer, signage, fine art giclee, glass, ceramic and 3D expos around the world, we have learned several keys to making decisions of which are worth attending a second time.

  • Are all printer types (all ink types) exhibited: UV, solvent, true water-based, latex, textiles.
  • Are all printhead types exhibited: MEMS and normal printheads of all brands?
  • Are there lots and lots of after-market ink booths and many exhibitors of media and printable substrates?
  • What about laminators, coaters, cutters, RIP software, and color management systems?

For these reasons we will fly three of us to attend FESPA in Cologne. We also attend FESPA Africa and at least every several years attend FESPA Mexico.

We also attend SGI (Sign Middle East), GOA, ISA, and SGIA in the USA, and we fly six of us to attend APPPEXPO in Shanghai since this is now the largest printer expo in the world. We have attended Sign Istanbul in past years and will decide this summer whether to attend this autumn.