Book Fairs show lots of potential for short-run digital press brands Print

Book Fairs show lots of potential for short-run digital press brands

Posted November 27, 2017

Three from FLAAR attended FIL 2017 in Guadalajara, Mexico. FIL is one of 5 best-attended book fairs worldwide. More publishers and many more thousands of books on display than you can imagine, but what is notable is that not one single printing press company has a booth.

No matter how many e-books, Kindles and iPads are sold, if you saw the crowds here (over 700,000 visitors during 9 days) you would realize that plenty of people still want books. The crowds here on a single day are more than any sign printer expo in the world (though DRUPA 2000 and DRUPA 2004 were definitely memorable).

So in addition to offset presses, etc, there sure is frankly unexpected potential for short-run digital presses, both toner and inkjet.

We look forward to seeing and evaluating both toner and inkjet short-run digital presses at SGI 2018 Dubai, ISA 2018, FESPA 2018, Africa Print aspect of Sign Africa, SGIA, Sign Istanbul, and APPPEXPO 2018.

Obviously GraphExpo is focused on traditional printing than book printing aspects of ISA and SGIA, but let’s hope GraphExpo co-locates before it ends up like Seybold, VISCOM Spain, VISCOM Paris, etc.

And we really enjoy short-run digital press booths at the expos we attend since we are in our fourth year of developing educational books on endangered species of plants and animals in Central America. We do scientific books plus a second series to help children (and their parents and grandparents) learn about the remarkable eco-systems of Mexico and Central America.

We look forward to interacting with short-run digital press companies to evaluate their printers and write about our experience in FLAAR (read by about 700,000 people worldwide, so comparable to the number of attendees at FIL here in Guadalajara).