For more than a decade FLAAR-REPORTS has been attending the APPPEXPO exhibition at Shanghai, China. From its origins at the Shanghai New International Exhibition Centre to its current location at the even more monumental National Exhibition and Convention Center, our team has always been present year after year in such an amazing exhibition, which has the presence of national and international exhibitors.

APPPEXPO is one of the major inkjet printer expos in the world. You can find three times more printers in APPPEXPO than what you find in a typical tradeshow in North America.

For example, nearly a hundred UV-curing printer companies exhibited at APPPEXPO 2019, with a total of 310 different UV-curing printer models exhibited. In the textile printer arena, you can find a wide range of textile printing companies, from the ones manufacturing entry-level models, to the ones manufacturing high-end industrial textile equipment and of course, you can also find a wide variety of Solvent inkjet printers on different price ranges.

As a result of the COVID situation that exists worldwide and the closing of the borders of many countries, sadly it was impossible for us to attend this year, but thanks to the technology we were able to be present virtually and realize that the current situation was not an impediment to carry out successfully “APPPEXPO 2020 and 28th Shanghai International Advertising & Sign Technology & Equipment Exhibition”; with an exhibition area of 100,000 ㎡, over 1,000 exhibitors and 106,036 visitors and buyers!

APPPEXPO 2020 exhibition was held at the National Convention and Exhibition Center (Shanghai) on July 21-24. During the exhibition several activities were carried out, among which we can mention: “2020 China Advertising Art Craft Competition TECHeart Competition”, “APPPEXPO annual –Star of 2020 Award Ceremony and Advertising Industry Technology Salon” and many more.

This year's APPPEXPO also built an online platform for exhibitors, conducting live-streaming, AAA online seminar and other diverse platforms, in order to provide opportunities for domestic exhibitors, international media associations, industry experts and buyers to communicate efficiently and promote business opportunities.

When Dr Nicholas browsed through over 100 photos of the expo, his comments were: “WOW, that’s a lot of booths, thousands of Chinese brands, and frankly a remarkable number of attendees.” We at FLAAR-REPORTS miss the friendly booth personnel and the capable organizers; Eveline Luo is the long-time manager with whom we maintain communication. We will be cooperating with her and Asia Advertising Association (AAA) president, Mr. Dingguo Zhang of APPPEXPO.

We at FLAAR-REPORTS look forward to seeing our colleagues at Shanghai during APPPEXPO 2021 and the 29th Shanghai International Advertising & Sign Technology & Equipment Exhibition.

Photos are courtesy of APPPEXPO

First posted August 19, 2020, Pablo M. Lee and Dr Nicholas Hellmuth