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Signage, advertising, and textile printer expos in Mexico and South America Print E-mail

Distributors and manufacturers of wide-format inkjet printers and associated products ask FLAAR which printer and signage expos are worth attending in Latin America. Two reasons for these requests:

  • FLAAR attends more printer expos around the world than most other companies.
  • And FLAAR is completely bi-lingual: Spanish and English (actually Dr Nicholas and many of the staff are tri-lingual).

Plus FLAAR is fully international: we are flown to printer factories, ink R&D labs, and media factories literally around the world. So print shop owners, distributors, and manufacturers realize that we are focused and dedicated to learning which printer expos are worth attending. Nowadays no one has time to fly to a trade show if the event is not worthwhile, or if the venue is iffy.

Most PR releases exaggerate the success of an expo

There are two ways to learn whether an expo is worth attending: attend it yourself, or ask friends and colleagues who have attended the expo. In other words, first-hand experience at an expo is essential, because PR releases by the expo organizers tend to either exaggerate or often are close to unethical (when claiming an expo was a success when in fact many exhibitors and many attendees were very unsatisfied).

There was an eco-expo a year or so ago which was self-proclaimed to be outstanding. Yet people who attended said it was not worth their time.

The organizers repeated their PR releases saying how popular it was… but surprise, surprise, the expo seems to have been cancelled and is no longer around. The combination of Greenwashing plus PR releases was simply too much.

Yet then in 2014 there was a new industrial expo, INPRINT, which seemed more focused. This industrial applications expo is a concept we feel is more realistic than claiming that co-solvent inks are eco-friendly when they require TWO 220volt power cords. We will ask people who attended the INPRINT expo what their impressions were (we skipped it since unless we are hosted, there are simply too many expos even for us to attend). But we will definitely be interested in learning whether this expo for wide-format printing of more than just signage was successful for exhibitors and worth visiting by attendees.

There is a lot more than just printers to learn about

Our continued research is to identify which trade shows around the world are good for learning about inkjet inks, media and substrates, flatbed cutters (CNC routers, C02 laser engravers, XY digital flatbed cutters), laminators, coaters, RIP software, color management, MIS software in addition to all kinds of wide-format inkjet printers.

We would like to attend more printer expos in Scandinavia, in Eastern Europe, in the Middle East, in Asia (Viet Nam, Cambodia, Thailand, etc), in India, Indonesia, Philippines, and in Latin America. This page is focused on Latin America.

There is a separate FLAAR Report on printer trade shows around the world. You can order this by writing This e-mail address is being protected from spambots. You need JavaScript enabled to view it and asking to be invoiced. On the present web page we mention only a few.

Trade shows in Mexico

We have attended and enjoyed attending FESPA Mexico several years ago, but would like to attend other expos in Mexico, including in other cities.

Trade shows in Central America

Most distributors and print shop owners and managers in Guatemala attend expos in the USA, China, or Europe, so there are no major expos that we yet know of in any country from Guatemala through to Costa Rica.

Trade shows in South America

We enjoyed attending Serigrafia, Sign, Future Textile in 2011 and 2012. Both times local companies flew us there. In 2013 the expo organizers mistakenly scheduled the identical dates in July as the substantially larger APPPEXPO in Shanghai, so five of us from FLAAR went to China and we skipped Serigrafia. We later heard that political demonstrations in Brazil caused attendence to suffer.

We would have considered attending in 2014, but the dates were too close to ISA in Orlando and FESPA in Munich, so without a sponsor, we skipped the Brazil 2014 expo. I had hotel reservations but friends in Brazil said the expo this year might be a tad smaller than in the past. And a few days after the expo ended, a colleague wrote me "The show here was really smaller than last years".

You learn this from people who attend; PR releases never indicate when an expo has issues (best example is VISCOM Madrid; for two years it was not even clear whether the remains of this expo would even be held). Fortunately Serigrafia is not facing the problems of VISCOM: VISCOM has FESPA to contend with. FESPA Brazil is not that size whatsoever, so Serigrafia has no serious competition (at least not yet).

Where we would enjoy attending would be printer expos in Colombia, Chile, Argentina, and countries of comparable vitality.

FLAAR adds coverage of an additional printer expo in Latin America

The organizers of PANAMÁ EXPO GRÁFICA 2014 sent us an invitation letter to present lectures at their expo, so we will attend this trade show and present two lectures in Spanish.

  1. Como aumentar sus ganancias utilizando materiales innovadores en el negocio de la impresión.
  2. Tendencias sobre impresoras de Gran Formato en los próximos años.

Panamá Expo Gráfica 2014 is 15 to 18 July, in Panama City. So we will fly here after attending APPPEXPO in Shanghai.

Contact info for Panamá Expo Gráfica:

Arq. Brenda Morales
President – CEO
Telephone 507  214-9383
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Their web site is


I also look forward to giving lectures or presentations at trade shows in Colombia, Chile, Argentina, and other countries in Latin America. Since FLAAR is fully bi-lingual, all of us at FLAAR can lecture in either English or Spanish.

Updated May 16, 2014 after people in Brazil said how much smaller the Serigrafia, Sign Future Textil 2014 was this year.

First posted May 6, 2014



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As of June 2019, Dr Nicholas and FLAAR had 3,662 contacts in LinkedIn (and over half a million readers worldwide on the FLAAR network).

Wide Format Inkjet printers, inks, trade shows, consulting.

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