|ISA International Sign Expo 2016 exhibitor list, Preview|
Some printer, ink, media companies offer Road Shows; other companies offer an Open House. We are asked to lecture at such events, so we are familiar with these options. But where you (as an end-user, a distributor, or manufacturer) get to experience the most options is at a trade show. This next ISA international sign expo (ISA 2016) will be in Orlando and it is definitely worth attending.
What makes a printer and/or signage trade show worth attending?
Some expos have lots of lectures. Some expos have lots of products on exhibit. We like trade shows with a good mix of both.
IAAPA 2014 had the most lectures of any major international expo that I have attended (this is in the theme park, amusement park industry; they also use printable materials, so this is why FLAAR attends; plus we have a research division on zoological gardens, botanical parks, theme parks and festivals, as part of our division on children's books on Maya and Aztec culture).
The best way to make sure which printer trade show is worth the time and airplane ticket is to test each expo, one by one. So we at FLAAR have flown, year after year (over 15 years) to every expo which we consider worth evaluating. So today in 2015 and 2016 we know which expos are NOT worth attending (VISCOM in Europe) and which expos ARE worth attending (APPPEXPO in Shanghai, SGI aka Sign Middle East in Dubai, FESPA Africa and AFRICA Print in Johannesburg, Sign Istanbul, GOA (Graphics of the Americas in Miami) are examples of printer trade shows which we recommend.
And I have attended some real dogs: the GlassBuild America expo in Atlanta about 4 years ago was the biggest waste of time I have experienced. China Glass in Beijing three years ago was also a waste of airfare (but I attended another expo the next week in Shanghai which was spectacular).
So you can save a lot of your own money by looking at our reviews and evaluations of printer expos around the world.
For example, in Europe, in past years, we attended every single VISCOM Sign expo: VISCOM Madrid, VISCOM Paris, VISCOM Milano, and VISCOM Duesseldorf or Frankfurt. But in 2013, 2014, and 2015 we skipped all four. That's because you can find 90% of what you need at one single expo: FESPA Digital (the 10% you are missing are the local distributors of your own home country; these will be easier to find at a nearby VISCOM sign show). But in 2016, FESPA 2016 is same days as APPPEXPO 2016 in Shanghai: and APPPEXPO 2016 exhibitor list is so many times larger there is no comparison.
To see our full discussion of why some expos are NOT worth attending, we have a frank and open list of what makes some trade shows no longer meaningful. We definitely consider ISA 2016 as worth attending. You can register today, www.signexpo.org Use this code when registering: FLAAR
What about the sign shows in the USA?
One dramatic way to answer this is to state that we will be sending at least three of our staff to ISA 2016 sign expo in Orlando.
Why would we spend the time, the money, the hotel, the restaurant bills, and the airfare? Because ISA 2016 has a varied exhibitor list for 2016 and hence is worth attending, not only for the FLAAR Director, but also for key members of our staff. Plus we usually bring at least one intern to at least one expo a year, so they too can learn.
So if you have new employees, or interns, it is essential that they visit an expo so they can learn the jargon.
To register to attend ISA 2016 just go to:
What about other printer and signage expos in USA besides ISA?
Here is a list of a sample of the other expos we attend elsewhere in the world:
Plus we also attend:
We keep track of label printing expos and definitely attend the major textile, ceramic, and glass printer trade shows. If you would like to attend any of these expos with Dr Nicholas, and/or if you would like our list of all trade shows around the world, you can ask for consulting services from FLAAR Reports.
If your company requests a full Subscription, then FLAAR Reports would send these plus all other pertinent FLAAR Reports to you fresh every month. To ask for price and what you receive, write FrontDesk "at" FLAAR.org
ISA 2016 offers the key parts of the wide-format inkjet printer workflow
We select the expos with the most equipment and the most diversity of what is exhibited: it takes a lot more than just a printer to produce graphics or signage. So ISA has the RIP software, the cutters: you will tend to need both.
Plus it is crucial to learn what are the new trends in wide-format printing. For example, what about MEMS printhead technology? And what are the pros and cons of Memjet vs HP PageWide technology. FLAAR Reports has tested both, so we are familiar with the pros and cons of each.
Even if you presently do not need or want MEMS technology, it helps to know what your competitors may be using (and if they buy the wrong new technology this also affects competition in your area!).
Indeed you can request in-person consulting from Dr Nicholas at ISA 2016 (or at any other expo in the world).
Wide Format Printers